Coldplay is trying to make their tour greener.
Unfortunately, this may not end up working how they want it to.
According to Bloomberg, Coldplay have pledged to make their “Music of the Spheres” tour as green as possible.
The band will be traveling using electric vehicles, installing solar panels at venues, and eating more sustainable meals.
But they’re taking it even further by enlisting your help in making the tour more green.
They launched a new “Coldplay” smartphone app on Google Play and the Apple App store.
And the deal isn’t half bad.
Pledge to lower your carbon footprint while traveling to the show, and you’ll get some pretty sweet discounts.
Lowering your carbon footprint is pretty easy:
In return, you get discount codes for merchandise.
There’s just one tiny little problem.
The app works on the honor system.
Basically, fans could “pledge” to travel by bicycle to get the discount, then drive to the venue in a far less-sustainable car.
Since the app isn’t collecting specific traveling data aside from the initial pledge, there’s no way to check to make sure folx are following through.
Bloomberg spoke to SAP VP Ferose V R, who explained how this isn’t necessarily a bad thing:
“If you can change one person’s mindset, that’s a good starting point… Sometimes we don’t realize that when a band like Coldplay does it and it multiplies over hundreds of thousands of fans, it can have a significant effect.”
And while it may have a marginal affect on fan’s behavior, it could spark a broader trend among artists.
During the opening ceremony of Global Citizen NOW, Coldplay was joined by Shawn Mendes, Billie Eilish, and many other artists as they pushed to end global poverty and climate change.
The organization’s first leadership summit was held in New York City on Sunday, May 22.
The goal of the summit is to urge world leaders, billionaires, and private sector leaders to end poverty and climate change.