Source: YouTube

Ed Sheeran launched his own hot sauce brand called Tingly Ted’s in February, adding to his already impressive net worth of $290 million. The new sauce takes Sheeran’s nickname, ‘Teddy.’

The 32-year-old created a jalapeño-based ketchup inspired by his love for Heinz, which he has tattooed on his arm.

Sheeran collaborated with Heinz for Tingly Ted’s brand and created two versions: Tingly and Xtra Tingly. To promote Tingly Ted’s, Sheeran teamed up with a cranky teddy bear unwilling to share.

In a new commercial, Ed is sitting with the cranky teddy bear who is drowning his food in Tingley Ted’s hot sauce. Another customer asks to use the bottle when the bear is done, but the bear hands the man an empty bottle, to which Ed whispers, “Every time…every time!”

Check out the video on YouTube.


More about: