More Mattel products are being turned into movies.

Following the success of Barbie, Robbie Brenner, who runs Mattel Films and produced Barbie, said, “Everybody hopes that when you create a movie that there is going to be a franchise. That’s the hope, that it goes on and on and it’s a gift that keeps giving. But, in this day and age, you just want to get the first one right.”

Brenner says a new film adaptation of the Magic 8 Ball will ‘probably be a PG-13 thriller’ and that a writer has also been hired to take on the UNO card game.

Brenner says a Polly Pocket movie is also in the works, as well as a film about Hot Wheels, American Girl and Rock ‘Em Sock ‘Em Robots, which will star Vin Diesel.

Why toy line would you like made into a movie?

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