You may have been seeing women posting about the all new #ChallengedAccepted trend.

But there’s more to it than you think you know.

The main reason behind the trend and was due to the murder of Pinar Gültekin, a 27 year-old- Turkish woman who was killed by her “jealous former partner.”

Many protests in Turkey have been going on regarding her death and others who have also been killed.

This challenge calls for woman to post a photo of themselves in black and white as,

A way for the women of Turkey to band together with a B&W picture to say that any one of them could be next on the front page of the newspaper.

Many celebrities have participated and responded to this trend and are still getting themselves educated behind the meaning of it all.

Pink has also shared the story with her followers on Instagram letting her fans know more about what’s going on in Turkey.

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